How to purchase your next car - part 1

Part 1 of 2

So, undoubtedly you’ve stumbled upon this blog because you’re searching for a new car in your life. Well, you’re on the right path and maybe you already know all the steps to take.

But what happens if this is your first car that you’re looking to buy, or perhaps you have never purchased a car on your own before. How do you know you’re getting the best deal? How do you know you can trust who you’re buying the car from?

Well, the truth is it’s hard to be sure. But we will get to that.

The car industry has changed drastically in the past 20 years. No longer do you as a consumer need to go out on a Saturday morning down to your local dealership and flip through pamphlets and go through every car inside and out to find out what features it has or what features are available then go and sit in a smoke filled office talking to a stranger who is trying to pick your wallet dry before the next customer comes through the door. Today in the new economy, you as a consumer have an equalizing force. You have the ability to research any vehicle you’re interested in. You can find out all the details about a vehicle before you step foot onto a lot. Not only that, but nearly every dealership has some sort of online presence now. You’re able to browse their inventory, go through pictures or videos and even read about the people who work there. You don’t even need to pick up a phone anymore and make a call. You can simply send an email from your laptop or smartphone and communicate with a sales consultant. That’s all good and well because that means you can be safe right? You get to only send the information you want and you get ask for all the information you need.

OK, so you’ve done your research and you’ve narrowed it down to 1 or 2 vehicles you’re interested in. So now what? How do you know how much you should be paying for this vehicle? Again, as a consumer you’ve got an abundance of tools you can use. From the Canadian Black Book value to website like or Edmunds and the consumer reports. Information is just a click of a button away. You should look for a dealership that has a pricing policy.

You’ve got the car you’re interested in, you’ve got a good idea what you should be paying, now where and who are you going to get it from? (See: Why choose a registered car dealer)

To be continued…